![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/4b4d4eaa-22cc-4d54-a588-73f38bdb2ffb_rw_1920.png?h=504c9954e6115f748a1e5517aa00181c)
Projeto pessoal de ilustração publicitária inspirada no shooting da campanha "Mulheres" da marca de roupas Lela Brandão Co. + Mina. Foram usadas flores de cenografia como cenário para as fotos e buscando expandir essa concepção em uma representação colorida e vibrante, visualizei um extenso jardim onde a figura principal é a mulher confortável em sua própria pele, em consonância com o lema da marca:
"Uma mulher confortável em si é uma revolução".
ENG: Personal advertising illustration project inspired by the "Women" campaign shoot by clothing brand Lela Brandão Co. + Mina. Scenic flowers were used as the background for the photos, aiming to expand this concept into a colorful and vibrant representation. Envisioning an extensive garden where the central figure is the woman comfortable in her own skin, in line with the brand's slogan: "A woman comfortable in herself is a revolution."
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/631be665-1d39-44bf-9999-12332b951335_rw_1920.png?h=9758a1066770a81bffadfa4e994c8674)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/4226de71-a561-4c81-b36d-66857c3e88ae_rw_1200.jpeg?h=e6c73c19c9e397374f91203b85733a18)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/8241e358-8ead-4a75-87ab-da5cf0d61328_rw_1200.jpeg?h=349389a54ef8a0970bb2a9b2d9e01ad5)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/676a0d90-49ef-4d4a-9f00-24d5f3a22806_rw_1200.jpeg?h=3846f015ccc2a5c7c214ed67195d2d59)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/88272ef9-e913-4dad-aa30-444a3904c8b3_rw_1200.jpeg?h=e4e637fa0e5a74ed114a306c7f160da3)
Referências para as flores | Foto do shooting da Lela Brandão Co.
ENG: Flowers references | Shooting from Lela Brandão Co.
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/fb55eda0-02bc-4931-b7a0-b5b8f38007df_rw_1920.jpg?h=9ac40850b36e8bea3fcb444d3273e8ca)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/8e6fb70b-4699-441e-8c82-eff993d78fdd_rw_1920.jpg?h=e30c516226305a09b2a463dd6d7a4512)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/60244cb1-519e-4f07-b0c1-5c14a054ee63_rw_1920.jpg?h=ba21c3df5ba2859877d1a3c1e17b3cf8)
Sketch da composição dos elementos e cores do projeto.
A ideia era trabalhar bastante profundidade e textura nos elementos.
ENG: Sketching composition of elements and colors.
The idea was to work on the depth and texture of the elements.
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/c9e6fda1-b7e3-4d63-a7f6-df30d980e10b_rw_1920.jpeg?h=ceffe56a8966d00e7116822421cc5fd4)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/77dac812-8a81-4a87-9370-77f7d34cc9a9_rw_3840.jpeg?h=c730d3a4abcb44d18fe825d4c517ca98)
O processo de ilustração e estudo de cores foram feitos no Procreate e a pintura e finalização da arte no Photoshop.
ENG: The illustration process and color study were done in Procreate and the painting and final artwork in Photoshop.
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/3453634e-7879-4c09-a7b0-53a8a68b9306_rw_1920.png?h=6b9f50f203d8dd20972481ba3dad7dcb)
Opção 2 com céu em uma proposta mais fresca e contrastante.
ENG: Option 2 with sky in a fresher and more contrasting proposal.
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/a1a202f4-3ac3-4928-b798-b25e23febf27_rw_1200.png?h=26bf35d75eb29a6ccec37879d69da13b)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/62afca1f-9eb9-49a1-9c1d-d317b2a9944d_rw_1200.png?h=2bc7182b5f49f17d33f837b1f136cc2d)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/68e6c7f1-4975-44cb-b824-cd80d5c505ac_rw_1200.png?h=94210e45fdbce77ac39d5216eb49f43b)
![](https://cdn.myportfolio.com/ad0c2416-f004-460e-954e-aaa80a8387e5/d5d61c66-60cf-43fd-ab14-f1bfa48d3e97_rw_3840.png?h=efc62ccfcb30793b334f3b0f6c821b3c)